Here’s Why Every Business Needs Social Media Marketing
Now that social media has come of age, the marketing landscape in this era has undergone considerable change. There is no doubt that there are now new marketing avenues that were non-existent before. With social media by your side, you can have any information traverse the world in a jiffy. The better part of folks think of social media as tool for personal use but the truth is that it is making headlines in the business world as well. This is the way to go for any person with the dream of taking their marketing strategy a notch higher. Keep reading and you will learn more as to why social media is something essential in the commercial sector.
One of the benefits of social media is increasing brand awareness. It is important to capitalize on every opportunity available to increase visibility. Social media is an essential ingredient in creating new channels that increase your brand’s voice and content. This is important on the grounds that you will now have the power to simultaneously enlarge your client pool and draw your present clients even closer to your business. For instance, a Facebook user might learn of your company for the first time after having a look at the news feed. What is more, an apathetic client could become more acquainted with your business after coming across it on multiple networks.
Brand loyalty is yet another advantage that comes along with brands that have a foot print in social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The report concluded that it is important for companies to leverage on the connectivity created between brands and clients by social media. This is a perfect illustration of the power social media has when it comes to customer loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.
Social media is an ideal way to make consumers receptive to your messages. It is no secret that social media tools such as Facebook and Twitter are in most cases seen as social networking sites and not avenues for marketing. This is such as big advantage considering that you get the audience’s attention as they will never perceive the post as one with a marketing intent. This in the long run translates to remarkable web traffic not to mention that most of your friends and followers could as well share your posts so as to reach more people out there.
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